Savvy works with AMCs and Brand Partners, helping them unlock value for their customers, by embedding savings, in an easy and quick way. SavvyPay is a first-of-its-kind “Save and Pay” solution in India for AMCs and their customers. It is an embedded, fully digital “Save Now, Buy Later” (SNBL) journey within the AMC’s and the Brand Partner’s digital assets. This is operationalized as:
- The AMC’s existing customers save in mutual funds for a specific goal (e.g., Gold, Travel, etc.) and at goal completion, SavvyPay, via the AMC’s website/app, powers a digital fulfillment mechanism with Brand Partners in various categories (e.g., Gold, Travel, Education, Electronics, etc.), using redirection to a non-AMC landing page.
- The Brand Partner’s customers see an SNBL option on their website/app, wherein the customer can save in the AMC’s mutual funds to buy the Brand’s product at a later date.
- The Brand Partner’s customers see an SNBL option on their website/app, wherein the customer can save in the AMC’s mutual funds to buy the Brand’s product at a later date.
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